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Search Results for: advertising channels

PPC Full Form – Meaning and Significance

What does PPC stand for? PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay a fee each time their ad is clicked. This…

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ATL Full Form I Above The Line Marketing

What does ATL stand for? ATL Full Form, i.e. Above-the-Line, refers to marketing activities that utilize mass media channels to reach a wide audience. This…

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GRP Full Form | GRP Rating Full Form

What does GRP stand for? GRP Full Form, i.e. Gross Rating Point is a crucial metric in advertising that quantifies the total exposure of an…

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Marketing

Exploring the Innovative Marketing Techniques of ‘The Archies’

Posted onDecember 21, 2023December 21, 2023 Author Vaishali Tripathi
Marketing Techniques Of 'The Archies'

Introduction In the lush valleys of Northern India, nestled like a forgotten melody, lies the fictional town of Riverdale. It’s not just any town, it’s…

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TRP Full Form | TRP Rating Full Form

What does TRP stand for? TRP stands for Television Rating Point. It is a tool used to judge which TV programs are most watched and…

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Marketing

Ultimate Guide to Sports Marketing Plan

Posted onDecember 8, 2023December 8, 2023 Author Vaishali Tripathi
Sports Marketing Plan

Welcome to the fascinating world of sports marketing in India, a realm where every strategy plays out like a well-choreographed dance on a grand stage,…

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Sports Advertising

Future of Sports Marketing with Emerging Technologies

Posted onDecember 7, 2023May 10, 2024 Author Vaishali Tripathi
Featured Images 4

In the ever-evolving realm of sports marketing, staying ahead requires a keen eye on the technological horizon. The fusion of sports and cutting-edge technologies is…

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News

Ajit Varghese unveils strategies  behind Disney Star’s success in ICC World Cup 2023 at India Brand Summit

Posted onDecember 6, 2023December 6, 2023 Author Vaishali Tripathi
Icc World Cup

The India Brand Summit, held on November 28, 2023, at The Lalit Mumbai, marked a pivotal moment in the world of sports broadcasting and digital…

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News

Impressive 17% Increase in Average Ad Volumes Per Match at ICC CWC 2023 Compared to CWC’19, Reports TAM Sport

Posted onDecember 4, 2023December 4, 2023 Author Vaishali Tripathi
Icc Cwc 2023

Unprecedented Growth in Ad Volumes The ICC Cricket World Cup 2023 (CWC’23) marked a pivotal shift in the realm of commercial advertising. A detailed analysis…

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Sports Advertising, Sports Advertising

Sports Sponsorship and EdTech : Everything you need to know

Posted onNovember 29, 2023February 7, 2024 Author Vaishali Tripathi
Sports Sponsorship And Edtech : Everything You Need To Know

The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…

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