Cross Media Measurement
Cross media measurement refers to the process of evaluating and analyzing audience engagement, reach, and effectiveness across multiple media platforms or channels. It involves the…
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Constant Viewing
Constant viewing refers to the continuous or uninterrupted engagement of viewers with a particular media content, program, or advertising message. It indicates that viewers are…
Consolidated Viewing
Consolidated viewing refers to the practice of aggregating or combining the viewership data from various sources or platforms to provide a comprehensive view of audience…
Consolidated Audience
Consolidated audience refers to the combined or aggregated viewership or readership of multiple media channels, platforms, or publications. It represents the total number of unique…
Conditional Buy-Through
Conditional buy-through refers to a media buying agreement or arrangement in which the advertiser or media buyer commits to purchasing additional advertising inventory or placements…
Compressed Digital TV
Compressed digital TV refers to the technology and process of compressing television signals into a digital format for transmission and broadcasting. It involves encoding the…
Advanced TV
Advanced TV refers to the integration of digital advertising capabilities into traditional television channels and devices. It encompasses various technologies, such as connected TVs, smart…
Continuing Media
Continuing media refers to the ongoing and sustained use of media channels or platforms to reach and engage a target audience over an extended period….
Unduplicated Audience
Unduplicated audience refers to the unique individuals or users who have been exposed to a particular advertising campaign or media content. It represents the total…
RODI (Return on Digital Investment)
RODI, short for Return on Digital Investment, is a metric used to measure the effectiveness and profitability of digital marketing campaigns. It assesses the return…