DOOH Full Form
What does DOOH stand for? DOOH stands for Digital Out-of-Home Advertising, a form of advertising that uses digital media to display content in physical public…
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DCO Full Form
What does DCO stand for? DCO stands for Dynamic Creative Optimization, a digital advertising technology that enables the automatic customization of ad creative in real-time…
CPM Full Form
What does CPM stand for? CPM stands for Cost Per Mille, where “mille” refers to one thousand. It is a metric used in advertising to…
CPA Full Form | Cost Per Action
What does CPA stand for ? CPA Full Form, i.e. Cost Per Action is a digital marketing metric that measures the cost incurred for a…
PPL Full Form | Pay Per Lead
What does PPL stand for ? PPL Full Form, i.e. Pay Per Lead is a digital marketing model where advertisers pay a fee for each…
MCF Full Form | Multi-Channel Funnels
What does MCF stand for ? MCF Full Form, i.e. Multi-Channel Funnels refers to a feature within digital analytics tools, like Google Analytics, that allows…
TOFU Full Form
What does TOFU stand for? TOFU stands for Top of the Funnel, a term used in marketing to describe the initial stages of the customer…
IMC Full Form | Integrated Marketing Communications
What does IMC stand for? IMC Full Form, i.e. Integrated Marketing Communications refers to the strategic integration of various marketing communication channels and tools to…
DMP Full Form
What does DMP stand for? DMP stands for Data Management Platform, a centralized technology platform that collects, organizes, and activates data from various sources. It…
OTS Full Form
What does OTS stand for? OTS stands for Opportunity-To-See, a metric used in advertising to quantify the potential exposure of an advertisement to a target…