Paid Search
Paid search, also known as search engine marketing (SEM), is a form of online advertising where advertisers pay to have their ads displayed alongside search…
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Frequency Capping
Frequency capping is a feature used in online advertising to limit the number of times an advertisement is shown to a single user within a…
In-Stream Video Ads
In-stream video ads are video advertisements that are inserted within streaming video content, either before, during, or after the video content. These ads typically play…
Ad Pod
An ad pod refers to a sequence of multiple advertisements that are played back-to-back during a designated commercial break. Ad pods are used in various…
Bumpers
Bumpers are short video clips or advertisements that typically appear before or after a video content. These brief segments serve various purposes, such as branding,…
Programmatic Advertising
Programmatic advertising refers to the automated buying and selling of digital advertisements through real-time bidding (RTB) systems. This technology-driven approach uses algorithms and data to…
Pay Per Click
PPC (Pay-Per-Click) ads, also known as paid search ads or search engine advertising, are online advertisements that advertisers pay for only when a user clicks…
What is Mobile Advertising? Types, Advantages and Examples
In today’s digital era, mobile advertising has emerged as a dominant force in the marketing landscape. With the widespread adoption of smartphones and mobile devices,…
Google Banner Ads
Google banner ads refer to graphical advertisements displayed on websites, mobile apps, or other digital platforms through Google’s advertising network. These ads are created using…
Banner Ads
Banner ads are a common form of online advertising that involves displaying graphical advertisements on websites, mobile apps, or other digital platforms. They typically appear…