Ad Automation
The term “ad automation” refers to the method of streamlining and automating various elements of advertising campaigns using computer software and other technologies. Optimizing ad…
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Ad extension
An ad extension is a feature in online advertising platforms that allows advertisers to add additional information or functionalities to their advertisements. It expands the…
360-Degree Marketing
360-degree marketing, also known as integrated marketing, refers to a holistic approach where a brand or company implements marketing strategies and tactics across multiple channels…
Media Planning
Media planning refers to the strategic process of determining the most appropriate media channels, platforms, and placements to reach and engage the target audience effectively….
Contextual Advertising
Contextual advertising refers to a targeted advertising method that delivers ads to users based on the context of the webpage or content they are currently…
Advertising inventory
Advertising inventory refers to the available ad spaces or placements that publishers offer to advertisers. It includes a range of advertising opportunities such as website…
A Complete Guide to World Test Championship Advertising
Advertising in World Test Championship 2023 The final of the 2021–2023 ICC World Test Championship, 2nd edition of the ICC World Test Championship, will be…
Retargeting
Retargeting, also known as remarketing, is a digital advertising strategy that involves displaying targeted advertisements to individuals who have previously interacted with a website, app,…
Click-Through Rate (CTR)
Click-Through Rate (CTR) is a metric that measures the ratio of users who click on a specific ad to the number of impressions it receives….
Pay-Per-Click (PPC)
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It is a common pricing model used…