Net Reach
Net Reach refers to the total number or percentage of unique individuals or households within a target audience who have been exposed to an advertising…
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Earned Media
Earned Media refers to the exposure and publicity gained by a brand or organization through word-of-mouth, viral sharing, media coverage, or other organic means. It…
Internet Marketing
Internet marketing, also known as online marketing or digital marketing, refers to the strategies, tactics, and techniques used to promote products, services, or brands through…
Linear Video Ads
Linear video ads refer to video advertisements that are displayed before, during, or after the main video content in a sequential manner. These ads are…
Ad Stream
An ad stream refers to a continuous flow or sequence of advertisements presented to users within a specific medium or platform. It typically refers to…
Viewability
Viewability refers to the measurement and assessment of whether an online advertisement is actually seen by users. It measures the visibility and exposure of an…
User-Generated Content (UGC)
User-Generated Content (UGC) refers to any form of content, such as text, images, videos, reviews, or testimonials, that is created and shared by users or…
Social Display
Social display refers to a form of online advertising that combines social media platforms with display advertising. It involves creating and distributing ads within social…
Top 10 Digital Advertising Trends in 2024
As technology continues to advance at a rapid pace and consumer behavior evolves, businesses must stay ahead of the curve to effectively engage their target…
Rich Media Advertising
Rich media advertising refers to a form of online advertising that incorporates interactive elements, such as videos, animations, audio, and other engaging multimedia content, to…