Top 10 Influencer Marketing Campaigns in 2024
In our everyday online experiences, it’s pretty hard to escape influencer marketing, especially as we scroll through our social media feeds. At its core, influencer…
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Top 10 News Channels in India
In today’s fast-paced world, news channels play a vital role in shaping public opinion and disseminating information. These platforms offer advertisers a unique opportunity to…
Mid-Roll Ad
A mid-roll ad is a type of video advertisement that plays during the middle of an online video, typically interrupting the content being watched. Mid-roll…
Outstream Video Ad
Outstream video ads, also known as in-article video ads, are video advertisements that play within the content of a webpage, typically between paragraphs of an…
Top 10 Uses of AI for Marketing in 2024
Artificial Intelligence is on a mission of making an impression in almost every domain. AI is redefining the relationship between humans and the means of…
Cross Platform Advertising
Cross-platform advertising refers to the practice of promoting a product, service, or brand across multiple platforms or channels, targeting a diverse audience and maximizing the…
Retail Media Platform
A retail media platform refers to a technology platform or digital advertising ecosystem provided by a retailer or e-commerce platform. It enables brands to advertise…
Social Advertising
Social advertising refers to the practice of using social media platforms as a channel for promoting products, services, or brands. It involves creating and delivering…
Addressable Advertising
Addressable advertising refers to a targeted advertising approach that delivers customized messages to specific individuals or households based on their demographic, behavioral, or psychographic attributes….
Multi Platform Campaign
A multiplatform campaign refers to a marketing campaign that utilizes multiple channels, platforms, or media to reach and engage with a target audience. It involves…