AI’s Future in Software Marketing: Personalization and Automation
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….
The Indian advertising market is poised for significant growth, projected to expand by 11.8% to reach ₹1,22,155 crore in 2024, according to the latest Magna…
Below-the-line (BTL) marketing targeting particular consumer categories with direct, tailored communication sets it apart from conventional Above-the-line (ATL) techniques. BTL marketing is a more sophisticated…
Why is BTL Marketing becoming more popular in 2024? BTL (Below-the-Line) marketing is gaining traction in 2024 primarily due to its ability to deliver personalized,…
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or…
Understanding Non-Traditional Marketing Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which relies on TV…
In today’s competitive market, maintaining a consistent brand identity is crucial for businesses aiming to establish a strong presence and build long-term loyalty. A consistent…
Below-the-line (BTL) activity involves targeted marketing efforts directed at specific groups of consumers, contrasting with above-the-line (ATL) advertising, which uses mass media channels. BTL advertising…
The T20 World Cup is one of the most popular sporting events globally, attracting millions of viewers from various demographics.The fast-paced and exciting nature of…
As Marathi television continues to flourish, staying tuned to the most popular serials is a must. As audience preferences evolve, so do the shows that…