Gross Impressions
Gross impressions, also known as gross rating points (GRPs), represent the total sum of impressions generated by an advertising campaign across a specific target audience…
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What is Growth Marketing? Importance, Strategies & Examples
Have you ever wondered how certain companies achieve rapid and sustainable business growth while leaving their competitors in the dust? Well, that’s where Growth Marketing…
The Shifting Trends in FMCG Ad Spends: A Move from Traditional to Digital
For decades, the fast-moving consumer goods (FMCG) industry has relied heavily on traditional forms of advertising such as television, radio, and print media to reach…
Tourism Advertisement Examples, Types & Ideas
Tourism is a steadily growing industry in India, with ever increasing competition. According to IBEF (India Brand Equity Foundation), in 2028 the Indian Tourism and…
Ultimate Guide to the Women’s T20 World Cup 2024
The Women’s T20 World Cup 2024 appears to be one of the most memorable events that will involve some of the most talented players in…
Hyperlocal Marketing Vs Mass Marketing : Key Differences
Today, the world is characterized by several forms of marketing and advertising factors and companies are usually indecisive while selecting the most appropriate method to…
Patient-Centric Marketing: Developing a Digital Strategy Focused on Patient Needs
Imagine a world where every digital tool and strategy in healthcare starts with one simple question: “What does the patient need?” That is patient centricity…
B2B vs B2C Marketing: 10 Key Differences
Organizations must grasp the differences between B2B and B2C marketing to position themselves effectively. Each approach has unique strengths, challenges, and features. This article will…
Customer Journey in Marketing | Definition, Stages and Benefits
Understanding the customer journey in marketing is critical in today’s rapidly evolving marketing environment since customer acquisition is no longer enough. Marketing must also focus…
How to Craft High-Converting Google Ads Campaigns
Harnessing the power of Google Ads is vital for both seasoned marketers and business owners venturing into online advertising. Given Google’s status as a leading…