DSP Full Form
What does DSP stand for? DSP stands for Demand-Side Platform, a technology platform used in programmatic advertising that allows advertisers and agencies to buy digital…
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CPM Full Form | Cost Per Mille
What does CPM stand for? CPM Full Form, i.e. Cost Per Mille, where “Mille” is the Latin word for thousand. In the realm of digital…
SOV Full Form
What does SOV stand for? SOV, or Share of Voice, is a metric used in marketing and advertising to measure a brand’s presence and visibility…
Use of Social Media To Promote Food And Beverage Brands
In the bustling landscape of India’s food and beverage brands, social media has emerged as a pivotal battleground for brands striving to captivate the palates…
Campaign Reach
Campaign reach refers to the total number or percentage of unique individuals or households exposed to a specific advertising campaign within a given time frame….
eCPM
eCPM stands for effective cost per mille and is a metric used in digital advertising to measure the revenue generated per 1,000 ad impressions. It…
Spill-In
Spill-In refers to the unintended or additional reach of an advertising campaign beyond the intended target audience or designated market area. It occurs when the…
Static Ad
A static ad, also known as a display ad, is a type of advertisement that presents fixed visual and textual content without any interactive elements…
Product Launch Ad Campaign
A product launch ad campaign refers to a coordinated and strategic series of advertising activities designed to introduce a new product or service to the…
Programmatic media buying
Programmatic media buying is an automated method of purchasing digital advertising space or impressions using software and algorithms. It streamlines the ad buying process by…