This is why you should prioritize Video OTT Advertising in 2020
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
In the second part of the series, we would try answering the following questions: How is radio advertising affected during the festive season? Are there…
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
This is an exciting time for video OTT platforms. With video becoming the preferred mode of information and entertainment, the pressure on publishers to provide…
Key Takeaways: TV advertising during General Elections 2019 is the most cost-effective options compared to advertising during IPL 2019 and ICC Cricket World Cup 2019….
Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…
Abstract The following article contains an evaluation of data of the advertisement run on radio channels. It gives us insights about the product categories that…
Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app…
TV Advertising in India remains one of the most popular and preferred media options, thanks to the penetration and reach of television. Even with the…