Understanding the Impact of Digital Disruption on Business
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
A study conducted by market-research agency Opinium for Amazon Ads, the advertising arm of Amazon.com Inc., found that over 70% of small and medium-sized businesses…
Have you ever recalled that moment behind the scenes of what is going on in the virtual space when the interface glows with a TV…
Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time….
A lot of debates dominating the Indian advertising industry speak of the SDC mandate – the mechanism that is poised to redefine the country’s advertising…
Hyperlocal marketing has emerged as a pivotal strategy in today’s digital landscape, revolutionizing how businesses connect with local audiences. By leveraging precise geographic targeting and…
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand…
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
In today’s competitive marketing landscape, television remains a potent platform for reaching broad audiences and influencing consumer behavior. However, for advertisers and marketers, understanding the…
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….