What is Influencer Marketing?
Influencer marketing connects brands with social media influencers to promote products authentically. Influencers range from mega to nano, each offering different reach and engagement levels….
Influencer marketing connects brands with social media influencers to promote products authentically. Influencers range from mega to nano, each offering different reach and engagement levels….
What is performance marketing? As the name suggests, performance marketing terms to all the marketing and advertising efforts that lead to a certain desired action…
What is Recruitment Advertisement? A recruitment advertisement refers to any public business communication used to attract applicants for a particular job. in simpler terms, it…
What is Classified Advertising? Classified advertising is a form of advertising, pervasive in newspapers, online, and other periodicals, which may be sold or distributed for…
The steady growth of the digital space has undoubtedly changed the way audiences perceive a brand and make purchases. At the same time, brands too…
In today’s fast-paced digital landscape, crafting an effective digital advertising strategy is crucial for businesses aiming to capture the attention of their target audience and…
Voot is a video-on-demand (OTT) platform, part of Viacom18 Digital Ventures, and is the 2nd biggest AVOD platform in India. With over 35,000 hours of…
Disney+Hotstar is an Indian over-the-top platform with a whopping 300 million+ subscriptions, making it the most popular video destination for Over The Top (OTT) video…
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
The Women’s T20 World Cup 2024 appears to be one of the most memorable events that will involve some of the most talented players in…