Newspaper publishing started in Chennai with the launch of a weekly, The Madras Courier, in 1785.It was followed by the weeklies The Madras Gazette and The Government Gazette in 1795. The Spectator, founded in 1836, was the first English newspaper in Chennai to be owned by an Indian and became the city’s first daily newspaper in 1853. The first Tamil newspaper, Swadesamitran, was launched in 1899.
The major English dailies published in Chennai are The Hindu, The New Indian Express, The Deccan Chronicle and The Times of India and many more. The evening dailies are, The Trinity Mirror and The News Today. As of 2004, The Hindu was the city’s most read English newspaper, with a daily circulation of 267,349.
The major business dailies published from the city are The Economic Times, The Hindu Business Line, Business Standard, Mint and The Financial Express. The major Tamil dailies include the Dina Thanthi, Dinakaran, Dina Mani, Dina Malar, The Hindu Tamil, Tamil Murasu, Makkal Kural and Malai Malar.
Malayala Manorama and Mathrubhumi are the major Malayalam dailies while major Telugu dailies include Eenadu, Vaartha, Andhra Jyothi and Sakshi. The one and only Hindi Newspaper published from Chennai is the Rajasthan Patrika. The Local weekly Newspapers circulated to residents are T.Nagar Times, Pillar Times, Arcot Road Talk, Chrompet Times. Chennai’s First Corporate Leisure Newspaper, The Shopping Express
What makes Newspaper advertising popular in a city:
Large Population
Large Geography
High literacy level
Chennai with a population of more than 4646732, Area of approximately 1189 km2 and average per capita (PPP) $6,469, makes it suitable for Newspaper Advertising. Chennai has a literacy rate of 90.18%. Popular Languages here are Tamil and English. One can expect to find significant number of Newspaper readers in Chennai for each one of these languages.
How to Advertise in a Chennai Newspaper?
The complete list of top Newspapers to advertise in Chennai along with best rates and contact details can be found in this part of the blog post. You can also contact one of the several Newspaper Advertising agencies in Chennai who can make a Newspaper advertising plan for you.
You can get the rates for advertising in Newspapers of Chennai by clicking Here
List of Newspapers in Chennai
Newspaper advertising has a very idiosyncratic pricing. While there is a card rate of Newspapers for advertising, they rarely sell at the card rates. Discount depends on the volume, relationship and the category of advertisers. Keeping these in mind, it always makes sense to place your ad through a Newspaper advertising agency in Chennai.
Find below examples of Newspaper ads placed by brands in Chennai.
