According to a recent survey, around 79% of the internet users use Facebook, 32% users use Instagram, 24% use Twitter while 31% users use Pinterest. The ratio itself shows the urgency of doing social media advertising for businesses. It does not matter you are operating a small business or an established, well-reputed company, social media marketing has been a basic need to survive in the ever growing digital marketing world.
When a new user signs up on the social media sites, they provide their basic information like their name, address, email id, location etc. The advertisers who want to showcase their items use that data in order to analyze the users’ interest areas and target their audience groups. So that the advertisers/marketers can easily reach to the people who are interested in the service and products supplied by them. Like that the users can also get benefited as they can easily get their desired service and products just by viewing the ads on their social media profiles.
Following are some of the major advantages of social media advertising, which itself demonstrate the need of social media advertising-:
Provide a platform to build brand image
Social media sites work as a base for new businesses to establish their brand reputation. So for businesses its essential to have social media accounts where they can advertise their services/products. By posting content over your social media accounts you are making them accessible to the social media users, which greatly help you in being recognized among the internet users. For example, if you are having Facebook account and you are uploading your company news, event details, product videos on a regular basis, people who are connected with you, through Facebook will view them, share them, like them and comment on them, which will surely improve your brand visibility, followings, improve your loyalty and help in getting your target audience.
Improve SEO rankings
By social media advertising, you are getting an opportunity to get interacted with your targeted audience directly, no need to involve any third party. Which practically helps in getting the desired traffic to the social media accounts along with the company websites. When you provide your website link on your social media profile, your profile visitors who are your targeted customers will also visit your website, which drives higher user engagement.
Search engines keep track of the websites or social media content gaining high traffic and hence keep you on the top search results, which can easily improve your SEO rankings and inbound traffic.
Lead Generation becomes easier
Social media advertising can simplify the lead generation process. Leads can play a very important role in improving your sales and branding, as they are the people who are always loyal to you, your services, products and genuinely interested in knowing more about your brand. The range of social media users is immeasurable and they have distinct interests too, so it becomes quite tough to get quality leads. Social media advertising is the best way to get those leads in a very short time period, it is providing a platform to make people know who you are and to have direct communication with them. You can post your valuable content, videos, ideas according to their interest and can easily improve your lead generation capability.
