Founded in 2016, MyGate is a mobile-based community management solution designed to simplify and enhance the living experience in gated communities. It provides a comprehensive set of features that prioritize security, convenience, and communication within residential complexes.
One of the key aspects of MyGate is its robust security system. It enables controlled access to community premises by allowing residents to register their visitors through the mobile app. The app generates a unique digital pass with visitor details, which can be verified by security personnel at the community gate. This ensures that only authorized individuals can enter, enhancing overall security.
The App is available in several cities across India. While the exact list of cities may vary, the service is generally accessible in major metropolitan cities such as Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Ahmedabad.
MyGate offers advertisers opportunities to connect with residents of gated communities. They can create sponsored content, display in-app advertisements, run targeted campaigns, and collaborate with influencers within the community. These options allow brands to reach their target audience effectively, build awareness, drive conversions, and establish brand loyalty. With its wide user base and active engagement, MyGate provides a valuable platform for advertisers to connect with residents in a meaningful way.
Top 3 Facts About Mygate Advertising
- The average monthly downloads of the MyGate App in India is 48K. (April 2023 data)
- The Monthly Active Users of MyGate app in India are 1.598 Million and the average session duration is 3 minutes 48 seconds. The Daily active users of the app are 0.5 Million. (Data from May 2022 to April 2023)
- The user demographics (India) of the app are 21.0% Female and 79.0% Male, with the highest age group being 25-34 year old (43%) followed by 35-44 year old (41%).
(Data from May 2022 to April 2023)
Top Reasons to Advertise on MyGate
Here are some of the reasons why advertising on MyGate App can be terrific for your brand-
Premium Audience: MyGate provides access to a highly targeted audience of residents living in gated communities. This audience is often affluent, security-conscious, and actively engaged in their community, making them receptive to relevant advertising messages.
Enhanced Relevance: By advertising on MyGate, brands can connect with users in a contextually relevant environment. Since MyGate focuses on community management, advertisements can align with community-centric themes, amenities, and services, resulting in higher resonance with the audience.
Increased Engagement: Users of MyGate are highly engaged with the platform, regularly accessing it for various community-related activities. This active user base provides advertisers with an opportunity to capture attention and drive engagement with their ads.
Customized Campaigns: MyGate allows advertisers to create customized campaigns tailored to their specific objectives and target audience. Advertisers can leverage user data and insights to optimize their campaigns and maximize their impact.
Influence and Trust: MyGate has established itself as a trusted platform within gated communities. By advertising on MyGate, brands can leverage this trust and association, enhancing their credibility and influencing the purchasing decisions of the community residents.
Types of Advertising Formats/Options Available in MyGate
Banner Ads
Advertisers have the opportunity to showcase their ads through various banner placements. These include the Post Approval Card, Post Action Screen, and Spotlight Banner. The Spotlight Banner holds a prominent position in the top row of the home screen and can be viewed in both Collapsed and Expanded Views. The Post Approval Card appears when a resident user approves or denies visitor entry, while the Post Action Screen Banner is displayed each time a visitor entry is created. All banner ads are presented in image or JPEG format, allowing advertisers to deliver visually appealing content to the MyGate user base.
Push Notifications
Push Notifications on the MyGate app is a form of pop-up messages that appear on the app screen for a duration of 24 hours. Advertisers can utilize this feature to showcase their campaign information and effectively reach the MyGate user base. By leveraging Push Notifications, advertisers can deliver their message directly to users, ensuring maximum visibility and engagement with their campaign content. This feature provides an additional avenue for advertisers to capture the attention of the MyGate community and convey their promotional messages in a timely and impactful manner.
Interstitial
Sometimes, words alone may not fully capture the essence of your story, you can reach your target audience with a carousel of up to five images and can showcase your offerings in a visually engaging manner. This feature allows you to go beyond text and truly immerse users in your brand’s story, capturing their attention and leaving a lasting impression. With the Interstitial property, you have the opportunity to create a dynamic and compelling presentation that brings your product or service to life within the MyGate app.
Brand Page
With the Brand Webpage campaign offered by MyGate, you can seamlessly integrate your webpage within the app. This feature enables convenient and swift discovery of your products or services by the users. By hosting your webpage within our app, you can enhance visibility and accessibility, allowing users to easily explore and engage with your offerings. This campaign is particularly beneficial for ensuring quick and efficient discovery of your brand, enabling users to access your webpage directly within the MyGate app.
Types of Ad Targeting Available on MyGate
Geography
Geographical targeting on MyGate allows advertisers to focus their ad campaigns on specific locations or gated communities. This feature enables advertisers to choose the geographic areas where they want their ads to be shown, ensuring that their message reaches the desired audience in those particular regions.
Top Brand Categories that Should Advertise on MyGate
Healthcare
Education & Skill
Real Estate
Top 3 Cities of India that Prefer MyGate Advertising
Bengaluru
Mumbai
Hyderabad
Average CTR of MyGate ad
4%
MyGate Advertising Cost
The cost of MyGate advertisement is determined by the numerous media ad alternatives selected by the advertisers. Our pricing methods for ShareChat advertisement rates are based on the ad choice selected which can be customized as well.
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