Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched by viewers.
This is a big move from Meta as it was previously implemented by Meta in Facebook reels and now it’s being integrated into Instagram, giving Meta a strategy to monetize Instagram reels. Meta’s plan to monetize Reels has been a topic of discussion for quite some time. Now that it’s becoming a reality, it promises to provide a significant boost to creators.
Details of Overlay Ads : They come in two styles- Single-Image Ads and Image Carousel Ads. These ads appear as banner ads at the bottom of the screen while reels play.
Instagram reels is a growing sector in terms of content creation and the growth in viewership is massive in this arena. In recent years, reels have grown more than any other short form of content.This update will enable advertisers to engage with audiences more efficiently. The availability of single-image and carousel ads will offer versatility in message creation and product presentation.
Advertisers can choose these placements in Meta Ads Manager via:
- Advantage+ placements
- Manual placements → overlay and post-loop ads on Reels
- Manual placements → Stories and Reels
Source – Search Engine Land
