Founded in 2015, ShareChat has become a popular social media platform in India. It allows users to share content, including text, images, and videos, in various Indian languages. ShareChat has become particularly popular in rural areas of India, where many people speak regional languages. The platform has also gained popularity among the youth demographic, with many users creating and sharing short-form videos.
Like many social media platforms, ShareChat offers opportunities for brands to advertise on the platform. This includes sponsored content, in-app advertising, and influencer marketing. As ShareChat has a large user base, it can be an effective platform for businesses looking to reach Indian audiences, particularly those in rural areas or who speak regional languages.
Today, ShareChat is one of the India’s most popular rural video sharing app with more than 118.5 million monthly users, and 41.61 daily active users.(Source- similarweb)
Overall, ShareChat is an important platform for social media engagement in India and offers opportunities for businesses to reach their target audiences through advertising.
Top 3 facts about Sharechat advertising
The average monthly downloads of the ShareChat App in India is 11.3 Million. (April 2023 data)
The Monthly Active Users of ShareChat app in India are 118.5 Million and the average session duration is 6 minutes. The Daily active users of the app are 41.61 Million. (Data from May 2022 to April 2023)
The user demographics (India) of the app are 17.1% Female and 82.9% Male, with the highest age group being 25-34 year old (41%) followed by 18-24 year old (39%). (Data from May 2022 to April 2023)
Top Reasons to advertise on ShareChat
ShareChat is one of India’s fastest-growing social media platforms, with over 118.5 million monthly active users. Here are some of the top reasons why advertising on ShareChat can be beneficial for businesses:
- ShareChat has a massive user base, making it an ideal platform for businesses to reach a diverse audience. The platform’s user base includes people of different ages, locations, and interests.
- Advertising on ShareChat can be very cost-effective, especially compared to traditional advertising methods. The platform offers various advertising options, including sponsored content, banners, and in-app ads, allowing businesses to choose the best option for their budget.
- ShareChat allows businesses to target their advertising campaigns based on various factors, including location, interests, and demographics. This means businesses can tailor their advertising to reach the audience most likely interested in their products or services.
- Majority of users are highly engaged on the platform. This high engagement means that advertising on ShareChat has a higher chance of being seen and interacted with by users.
- The platform offers various advertising formats, including short videos, in-feed display ads, and carousel ads. This means businesses can choose the format that best suits their advertising needs and goals.
Types of Advertising Formats/Options Available in ShareChat
Native In-Feed Display Ads
Native in-feed display ads are placed on the main feed of ShareChat app to provide better visitor conversions.
- Design recommendations
File type: JPG or PNG| Ratio: 1:1 (a square image)| Resolution: minimum 500×500 pixels.
- Technical specifications
Minimum width: 500 pixels| Maximum height: 500 pixels
- Text recommendations
Caption: 50-60 characters
Native In-Feed Video Ads
Native in-feed video ads are auto playing video ads on ShareChat’s most visited ‘Video Trending’ and ‘Video Suggestion’ feeds. This ad format helps the advertiser provide product context to users.
- Design recommendations
File type: MP4 or MOV| Ratio: 9:16 recommended, however 16:9 and 3:4 ratios are also accepted| Resolution: 720p| Video captions: optional, but recommended| The video creative must have sound.
- Technical specifications
Video duration: 15-30 seconds| Maximum file size: 20MB
- Text recommendations
Caption: 50-60 characters
Interstitial Ads
Interstitial ads are interactive full-screen ads that appear when a user exits in the app. They cover 100% screen and enable a great brand recall.
- Design recommendations
File type: JPG or PNG| Ratio: 1: 2 (must only be vertical images)| Resolution:720 pixels.
- Technical specifications
Minimum width: 1080 pixels| Maximum height: 2160 pixels
- Text recommendations
No description is displayed
Carousel Ads
The carousel ad format lets businesses show 2 or more images in a single ad, each with its own headline, description, link and call to action.
- Design recommendations
File type: JPG or PNG or GIF| Ratio: 1:1 (a square image)| Resolution:1000×1000 pixels.
- Technical specifications
Width: 1000 pixels| Height: 1000 pixels
- Text recommendations
Caption: 50-60 characters
Types of Ad Targeting Available on ShareChat
The self-serve platform ShareChat offers robust targeting metrics to ensure that your ads reach the right set of audiences at all times. Some of the targeting options are as follows:
- Age, gender and geography
Through ShareChat’s demographic targeting, advertisers can connect with their target audiences across India with platform’s first-party age, gender and city tiers data.
- Device manufacturer, device age and device price buckets targeting
Through Device manufacturer, device age and device price buckets targeting, ShareChat lets you reach highly relevant audiences based on their device brand, data of purchase and the price of the device your audience are using.
- Network speed and telcos targeting
Network speed and telcos targeting will give advertisers the ability to send ads based on the telephone network, quality of a user’s network connection, moderating the type of ad to whether a user is on a 2G, 3G or 4G / faster connection.
- App affinity and in market category targeting
This targeting targets the audience based on user habit, interest towards app-based products, and user research and interest similar to your product/service.
Top Brand Categories that Should Advertise on ShareChat
ShareChat App Ads help reach more people and target consumers through online channels at every level of the sales funnel. Some past advertisers of ShareChat Advertisements (by The Media Ant) are Honda, KFC, Philips, Kaya Clinic, etc. These are the brand categories that would benefit the most from advertising on ShareChat-
- E-commerce
- FMCG
- Cryptocurrency
- Fantasy Sports
Top 3 Cities of India that Prefer ShareChat Advertising
The Indian cities from which brands did the most ShareChat advertising are as follows-
- Delhi
- Mumbai
- Chennai
Source: (themediaant.com; data is based on The Media Ant’s website analytics)
Average CTR of ShareChat ads
The Average CTR for Sharechat ads is 1.3%.
ShareChat Advertising Cost
The cost of ShareChat, Advertisement is determined by the numerous media ad alternatives selected by the advertisers. Our pricing methods for ShareChat advertisement rates are based on the ad choice selected which can be customized as well.
