Here’s why you should advertise on Quora
Top 3 Quora Advertising Facts
- Quora has more than 100 million monthly unique visitors.
- 40% of the audience is between the age group of 25-34 years and 35% is between the ages of 18-24 years.
- The Quora audience spends an average of 15+ min daily on the site, via mobile.
Top 3 Quora Advertising Types
Quora provides the following types of advertising-
- Text ad– These are Quora’s original ad format and provide a non-intrusive, native experience to the users. This type of ad primarily consists of just text (headline and body) and no images.
- Image ad– Image Ads give advertisers the opportunity to visually stand out from Quora’s largely text-based platform. In addition to having text captions, advertisers will have the ability to showcase their company logo alongside an ad image.
- Promoted answers– Promoted Answers in Quora allows you to share detailed information about your product or service that goes beyond the characters allowed in a normal ad copy. They are a great way for businesses to join and steer the conversation surrounding your brand in an evergreen format. They establish thought leadership, boost distribution of organic content and grow top of funnel awareness.
Top 3 preferred targeting options on Quora Advertising
The top three targeting options on quora advertising are-
- Contextual targeting– In this type of targeting, ads relevant to specific topics, keywords, or questions are shown. There are three types of contextual targeting: topic targeting, keyword targeting and question targeting.
- Audience targeting– Shows ads to audiences that match web traffic, lookalikes, or contact lists. There are three types of Audience targeting: website traffic audience targeting, lookalike audience targeting and list match audience targeting.
- Behavioural targeting– Shows ads to users based on interests or retarget them based on their history. There are three types of Behavioural targeting: interest targeting, keyword history targeting and question history targeting.
Top 3 reasons to go for Quora Advertising
Wondering why advertising on Quora would be good for your brand? Here are some reasons why you should consider it-
- Reach– The platform has 100+ Million monthly unique visitors, 35% of whom are between the age of 18-24 years and 40% are between 25-34 years. The average user spends about 40 minutes daily on the app. Hence the reach provided by the platform is considerably high.
- Audience Intent– Quora has a high intent audience. These are people who are willing or eager to learn new things, conduct in-depth research, find similar communities, evaluate products, share knowledge, stories and value being productive. Advertising to such a proactive audience could do any brand good.
- Type of Targeting– Quora is the place to be especially if you are looking to target niche communities. The platform has a number of direct targeting available based on people’s interests and search patterns.
Top 3 reasons not to go for Quora Advertising
Although Quora is a terrific platform to advertise on, as made clear by the aforementioned points, but the platform might not be for you if you are a-
- Brands looking for mass reach.
- Quora has unique advertising ad types and brands that don’t have adequate resources to customize the content as per their set standards might not want to advertise. Eg promoted ads
- Generic brands which are not differentiable eg fmcg brands- shampoo, detergent, etc.
Top 3 brand categories that should consider Quora Advertising
The top brand categories that should consider advertising on Quora are-
- Entertainment brands
- Education (Ed tech) brands
- Technology related brands
Top 3 substitute advertising platforms for Quora
Following are the substitute advertising platforms for Quora-
- Facebook– Facebook also offers detailed targeting options based on user interest, search history and behaviour history which comes in handy for brands looking to go down that direction.
- Google (display ads)– when it comes to keyword targeting, Google is a top choice. Google display ads are most effective and offer a good CTR for brands looking to increase their overall traffic or sales.
- Google search– Google search is a great platform for placing text ads. These ads enjoy a high CTR.
Top 3 cities that prefer Quora Advertising
According to the website data of The Media Ant by Google Analytics, the top three cities in India that prefer quora advertising are as follows:
- Mumbai
- Noida
- Bengaluru
Average CTR
The average Click Through Rate (CTR) in Quora is 1%
Min Recommended Budget
The minimum required budget for advertising on Quora is 50,000.
