JioCinema, the Indian over-the-top media streaming platform owned by Viacom18, has introduced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the ongoing Indian Premier League (IPL) 2024.
This move represents a strategic change by providing SMBs with a cost-effective way to reach a large audience.
JioCinema is presenting competitive advertising packages tailored specifically for SMBs. These packages feature a low cost per thousand impressions (CPM), starting at INR 25, enabling businesses to effectively target their audiences during live IPL streams.
Moreover, the platform offers flexible options with packages beginning at INR 50,000 for 1.25 million impressions, catering to businesses with different budget constraints. JioCinema recognizes potential viewership fluctuations by offering varied rates for weekdays and weekends.
Experts in the industry suggest that JioCinema’s approach could transform the digital advertising landscape. By providing affordable solutions, the streaming platform might encourage a shift away from reliance on major advertisers and foster a stronger base of smaller players.
This is in line with recent reports highlighting the increasing impact of SMBs in the digital advertising sector, with their spending reaching INR 20,000 crore in 2023.
JioCinema not only offers competitive pricing but also empowers SMBs with a comprehensive advertising solution. This includes precise city-level targeting to ensure ads reach the most relevant audiences for maximum effectiveness.
Additionally, JioCinema provides valuable assistance with creative development and campaign management, simplifying the advertising process for businesses. To enhance user experience further, JioCinema offers a user-friendly self-serve platform, enabling SMBs to manage their campaigns directly.
The digital platform has recently unveiled a collaboration with ShareChat and Moj to expand its sports content to a larger audience with short highlights and interactive formats. Additionally, they have introduced Brand Spotlight, a new advertising feature for IPL 2024.
