In preparation for the upcoming season of the Indian Premier League (IPL), JioCinema organized a roadshow event aimed at advertisers and partners, emphasizing the potential of live sports in the digital realm. The event featured discussions with leading Indian advertisers, including Blackberrys and Mobikwik, who shared firsthand experiences of the transformative impact IPL had on JioCinema during the previous season. The session also delved into the increasing popularity of Connected TV over the past year and how brands are capitalizing on this trend.
Anant Tyagi, the anchor for JioCinema, facilitated engaging conversations that underscored the broad appeal of cricket on streaming platforms, transcending demographics and offering unprecedented scale compared to traditional genres. The focus of the event was on the extensive opportunities presented by IPL 2024 and why digital platforms are the ideal medium for this sporting spectacle.
Anup Govindan, Viacom18 Sports Head of Revenue, highlighted the groundbreaking move of streaming the first edition of IPL on JioCinema for free, setting an industry trend. Anticipating a remarkable season ahead, he emphasized the expected viewership of 600-650 million, attributing this growth to the widespread adoption of Connected TV and handheld devices. Govindan emphasized that this democratizes opportunities for brands to connect with their audiences through precise targeting, fostering exponential business growth.
In the previous season, JioCinema streamed the world’s biggest T20 league in 12 languages and 17 feeds for free, achieving a record-breaking 449 million viewership throughout the tournament, with an average watch time of 70 minutes per match. With IPL 2024 on the horizon, JioCinema is geared up for another extraordinary season.
