In a significant move ahead of the Pro Kabaddi League (PKL) 2023-24 season, the Jaipur Pink Panthers have announced a new commercial partnership with PVR INOX, marking a union of sports and entertainment industries. PVR INOX, a leading Indian multiplex chain, is now the official multiplex partner of the Jaipur-based kabaddi team.
The announcement, made via the team’s social media channels, was aptly captioned: “Lights, Camera, Kabaddi Action We’re thrilled to have INOXMovies , PVRCinemas on board as our presenting sponsor for the upcoming season”. This partnership symbolizes a fusion of the high-octane action of kabaddi with the cinematic experience offered by PVR INOX.
PVR INOX Ltd, headquartered in Gurgaon, represents a significant entity in the Indian entertainment sector. It emerged from the amalgamation of PVR Cinemas and INOX Movies, bringing a rich legacy of pioneering the multiplex revolution in India. The first multiplex by PVR was established in 1997 in Saket, New Delhi, marking the beginning of a new era in Indian cinema.
The Jaipur Pink Panthers, one of the most prominent teams in the PKL, are not new to forging strong commercial relationships. Their partnership roster includes notable brands such as TYKA, Aquatein, and MY FM Rajasthan. This new alliance with PVR INOX adds another feather to their cap, broadening their commercial reach and fan engagement potential.
The defending champions are set to commence their campaign in the upcoming season against Puneri Paltan on Monday, December 4, at the Arena by Transstadia Stadium in Ahmedabad. With a roster boasting talents like Rahul Chaudhari, Navneet, Amir Hossein Mohammadmaleki, Arjun Deshwal, Sunil Kumar, Ajith Kumar V, and Reza Mirbhageri, the Pink Panthers are gearing up to defend their title with renewed vigor and support.
This partnership is expected to bring a unique dimension to the team’s branding and promotional activities, potentially integrating the thrilling sports action of kabaddi with the cinematic experience. It’s a strategic move that aligns with the growing trend of sports franchises collaborating with brands outside their immediate domain, broadening their appeal and connecting with a diverse audience base.
As the PKL continues to grow in popularity, such collaborations are vital in enhancing the league’s profile and appeal, not just among sports enthusiasts but also among a broader demographic that includes movie-goers and entertainment seekers. This partnership is a testament to the evolving landscape of sports sponsorships in India, where integration with lifestyle and entertainment sectors is becoming increasingly prominent.
Fans of the Jaipur Pink Panthers and kabaddi enthusiasts alike are eagerly awaiting the new season, hoping to see their team replicate its past successes and add more glory to its already illustrious history. With the support of PVR INOX, the Pink Panthers are set to embark on what promises to be an exciting and action-packed season.
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