The Indian Premier League (IPL) has always been a spectacle of cricket, glamour, and unparalleled advertising opportunities. This year, IPL 2025 takes a quantum leap, blending cricket with cutting-edge technology, all thanks to the strategic merger of JioCinema and Hotstar, which promises to redefine digital viewership and advertising.
In 2025, digital platforms are expected to contribute 60-70% of IPL viewership, a significant shift from traditional TV. This viewership is split into Handheld Web (70%) and Connected TV (CTV) (30%), offering advertisers the chance to target a highly engaged and growing audience.
Let’s delve into what’s new for advertisers this year and how brands can make the most of IPL 2025.
What’s New for Advertisers in IPL 2025?
1. iOS Users Targeting
JioCinema introduces exclusive targeting for iOS users, allowing brands to connect with premium audiences using Apple devices such as iPhones, iPads, MacBooks, and Apple TVs.
- Why It Matters: iOS users often represent a high-spending consumer segment, making this an excellent opportunity for premium brands.
- Platforms Covered: Mobile, tablets, laptops, and connected devices ensure seamless targeting across Apple’s ecosystem.
2. Lucrative Display Ad Options
Display ads on JioCinema have become more engaging, clutter-free, and impactful.
- New Formats:
- Scorecard Banners: Ads displayed alongside live match scores for maximum visibility.
- Expandable Fence Ads: Non-intrusive formats that expand for more visibility and drive traffic to brand websites.
- Key Benefits:
- High visibility during critical match moments.
- Drive significant traffic with minimal disruption.
3. Premium Device Targeting (₹50K+)
Brands can now target audiences using devices priced above ₹50,000.
- Why It’s Important:
- Appeals to a premium demographic, often associated with high purchasing power.
- Perfect for luxury and aspirational brands looking to enhance visibility among affluent consumers.
4. Small & Medium Business Targeting
For the first time, small and medium businesses (SMBs) can advertise during IPL, thanks to targeted options.
- How It Works:
- Identify audiences using business apps like Khatabook, PayTM Business, etc.
- Who Benefits:
- B2B companies aiming to reach entrepreneurial audiences.
- SMBs looking to expand brand awareness during IPL.
5. Non-Premium Handsets (Below ₹15K)
In a move to make advertising more inclusive, brands can now target users with handsets valued below ₹15,000.
- Why This Matters:
- Captures the aspiring audience, a significant segment of India’s population.
- Ideal for budget-friendly and mass-market products.
Geography and Language-Based Targeting: A Game-Changer
In IPL 2025, advertisers have greater flexibility to reach specific regions and audiences with enhanced geography and language-based targeting. This year, geography targeting extends beyond broad zones to individual states and metro cities, offering better precision.
Geography Targeting
Advertisers can now select from a wider range of regions, making campaigns more relevant to their audience.
| Region | Examples |
| States | Maharashtra, Tamil Nadu, West Bengal, etc |
| Metro Cities | Top 10 Metro |
| Towns | 1 Mn+ Towns |
Who Benefits:
- Local/regional brands can connect directly with their target markets.
- Multilingual campaigns reduce ad wastage by focusing on relevant audiences.
Cost of Advertising on Connected TV (CTV)
Advertising on Connected TV (CTV) during IPL 2025 offers brands access to a highly engaged audience watching on larger screens. However, the costs are higher compared to mobile devices due to the premium nature of the platform. A typical 10-second mid-roll ad on CTV is priced at ₹640 CPM for L1 targeting, which is significantly higher than the ₹480 CPM for the same ad on mobile apps.
For pre-roll and mid-roll ads, the rates vary depending on the video length. A 20-second ad costs approximately double the 10-second rate, while a 30-second ad comes at triple the rate. These variations ensure that advertisers can plan campaigns based on their budgets and messaging requirements.
Unlike mobile platforms, CTV does not support branded card advertising options. However, it remains a premium space for brands seeking to make an impact with high-quality visuals and storytelling. The higher rates are justified by the larger screens, better engagement levels, and more affluent audience that typically consumes content via CTV.
Brands targeting specific geographies or additional parameters will see incremental costs. For example, layering geography-based targeting or device segmentation onto CTV ads increases CPM rates proportionally, but it also improves targeting precision and ad relevance.
This year, IPL 2025 offers a range of flexible pricing options for both CTV and mobile platforms, ensuring advertisers of all sizes can participate meaningfully in the season.
Why Choose JioCinema for IPL 2025 Advertising?
JioCinema has successfully positioned itself as a versatile platform offering something for every brand. Here’s why it’s the go-to choice for advertisers:
- Massive Digital Reach: With 60-70% viewership coming from digital, brands can connect with millions at a fraction of traditional TV costs.
- Innovative Ad Formats: From shoppable ads to AR-enhanced filters, JioCinema pushes the boundaries of viewer engagement.
- Advanced Targeting Options: Tailored campaigns based on device type, geography, and audience behavior reduce ad wastage.
- Budget-Friendly for SMBs: Flexible CPM rates and new SMB-targeting options make IPL advertising accessible to small businesses.
Conclusion: Let The Media Ant Help You Ace IPL 2025 Advertising
IPL 2025 is set to redefine advertising, especially on JioCinema, where brands can leverage advanced targeting, premium ad formats, and unparalleled audience reach. Whether you’re targeting premium device users, regional audiences, or small businesses, this IPL offers limitless possibilities.
At The Media Ant, we specialize in crafting impactful campaigns tailored to IPL’s digital landscape. Ready to take your brand to the next level? Contact us today to explore how we can help you advertise on JioCinema during IPL 2025!
Have questions about IPL 2025 advertising on JioCinema? Write to us at Help@TheMediaAnt.com.
