The Indian Premier League (IPL) 2025 season has brought a significant spike in advertising rates across various platforms. While IPL 2025 ad rates on television and digital platforms have risen by 10-15%, Connected TV (CTV) has witnessed a remarkable 30% increase. This surge highlights the growing importance of CTV in the advertising ecosystem.
The merger between Viacom18 and Star India, now collectively known as JioStar, has been a pivotal factor in driving this trend. Holding the exclusive broadcasting rights for IPL, JioStar has strengthened its market presence, creating a higher demand for premium advertising slots, especially on CTV platforms.
Several factors contribute to the rise in CTV ad rates, including the widespread adoption of smart TVs in India and the superior viewing experience that CTV offers. Advertisers are increasingly recognizing the potential of CTV for delivering personalized and engaging advertisements, prompting a shift in advertising strategies.
As IPL continues to captivate audiences worldwide, the advertising landscape is rapidly evolving, with CTV emerging as a critical platform for brands to connect with viewers in impactful ways.
