As the world unites to witness the pinnacle of cricketing excellence, brands from every corner of the globe strive to leave an indelible mark on this grand stage. Television advertising plays a significant role in the world of sports. It offers a valuable platform for brands to reach a wide audience and connect with fans who are passionate about their favorite teams and athletes. It also offers brands the opportunity to go full throttle on their creative cells creating ads that leave a lasting impression. These campaigns bring together the magic of the sport and the power of advertising to create something truly extraordinary.
So let’s dive into the journey of exploring these beautiful and creative television campaigns during the ICC cricket world cup that have left the audience in awe in the past.
ICC World Cup TV Advertising Campaigns
Star Sports
The official broadcaster of the tournament, Star Sports launched a campaign called #CricketKaCrown. The Cricket Ka Crown campaign was a marketing campaign launched by Star Sports in 2019 to promote the ICC Cricket World Cup. The campaign was created by Ogilvy & Mather India and featured the tagline “Crown Cricket Ka, Madamji Hum Le Jayenge.”
The campaign was centered around the idea of the ICC Cricket World Cup trophy as the “crown of cricket.” The campaign portrayed the 10 participating teams as royals who were all vying for the crown. The campaign also featured a number of fan-based activations, such as a contest where fans could win a trip to the World Cup.
The Cricket Ka Crown campaign was a huge success. It was one of the most talked-about marketing campaigns in India during the World Cup. The campaign also helped to increase the viewership of the World Cup on Star Sports.
Coca Cola
‘Coca-Cola Be the 12th Man’ campaign was a marketing campaign launched by Coca-Cola in 2019 to promote the ICC Cricket World Cup. The campaign was created by McCann Worldgroup and featured the tagline “Don’t just be a fan, be the 12th man.”
The campaign was centered around the idea that fans are an integral part of the team and that they can make a difference in the outcome of the match. The campaign featured a number of fan-based activities, such as a contest where fans could win a chance to be the 12th man for their favorite team.
The Coca-Cola Be the 12th Man campaign was a successful example of how marketing can be used to promote a sporting event. The campaign was able to capture the excitement of the World Cup and engage fans from all over the world.
Uber
It was a marketing campaign launched by Uber in 2019 to promote the ICC Cricket World Cup. The campaign featured Virat Kohli as the brand ambassador and was centered around the idea of “Uber rides with Virat Kohli.”
The idea of the campaign was to fly lucky Uber riders to watch the World Cup. The campaign was able to capture the attention of the Indian audience and make Uber the most popular choice for ride-hailing services in the country.
Netflix
Netflix launched a marketing campaign during the 2019 World Cup called “What Are You Watching?” The campaign was designed to capitalize on the excitement of the World Cup and to promote Netflix’s library of content.
The campaign featured a series of ads that showed people watching different shows on Netflix. The ads were humorous and engaging, and they did a good job of highlighting the variety of content that is available on Netflix.
The campaign was also promoted on social media, with Netflix using the hashtag #WhatAreYouWatching to encourage people to share what they were watching on Netflix.
Conclusion
In conclusion, ICC Cricket World Cup TV advertising campaigns blend the power of storytelling and the excitement of cricket, leaving a lasting impact. They connect with viewers, celebrate the sport’s essence, and elevate brands. These campaigns forge unforgettable memories, sparking conversations and influencing consumer behavior long after the tournament ends.
FAQs Related to ICC World Cup TV Advertising
Why is TV advertising important for the ICC Men’s Cricket World Cup 2023?
TV advertising plays a crucial role in reaching a wide audience and maximizing the visibility of the ICC Men’s Cricket World Cup 2023. It allows sponsors and advertisers to connect with millions of viewers, generate brand awareness, and capitalize on the immense popularity and viewership of the tournament.
Which TV channels will be broadcasting the ICC Men’s Cricket World Cup 2023?
Star Sports will be broadcasting The ICC Men’s Cricket World Cup 2023
How can advertisers benefit from advertising during the World Cup?
Advertising during the World Cup offers several benefits to advertisers. It provides a platform to showcase their brand to a massive global audience, capitalizing on the heightened interest and engagement surrounding the tournament. Additionally, it allows advertisers to align their brand with the excitement and passion associated with cricket, leading to increased brand recognition, consumer trust, and potential sales.
What are some key elements of successful TV advertising campaigns for cricket tournaments?
Successful TV advertising campaigns for cricket tournaments typically involve a few key elements. These include capturing the spirit and energy of the sport, leveraging popular players and teams, creating memorable and engaging content, employing effective storytelling techniques, and ensuring strategic placement of advertisements during high viewership moments.
How can the success of TV advertising during the World Cup be measured?
The success of TV advertising during the World Cup can be measured using various metrics. These may include tracking brand reach and awareness, analyzing consumer engagement through social media and website interactions, monitoring sales and revenue growth, conducting surveys or focus groups to gauge consumer response, and evaluating the return on investment (ROI) achieved through advertising efforts.
How much does it cost for TV advertising in the ICC Men’s Cricket World Cup 2023?
The cost of TV advertising during the ICC Men’s Cricket World Cup 2023 can vary significantly depending on factors such as the duration of the advertisement, the time slot or match in which it airs, the targeted audience, and the specific TV channels involved. Advertisers interested in TV advertising during the World Cup are advised to contact The Media Ant for detailed information regarding pricing and advertising packages.
