The game of cricket has an intriguingly unvanquished feel to it. A ball, a bat, and 22 players have the capacity to capture the world, triggering feelings ranging from heart-racing excitement to audacious delight. However, in the middle of the exhilaration and adrenaline, another art form often goes unnoticed which is the realm of advertising.
As we look forward to the ICC Men’s Cricket World Cup 2023 and the imaginative ICC world cup ads that will undoubtedly accompany it, let us take a look back. We’re taking a step back to relive the top 10 ICC Cricket World Cup Ads that not only improved our viewing experience but also left their stamp on our collective memory.
1. Pepsi: “Change The Game” Campaign (CWC 2011)
Unconventional, quirky, and adventurous are characteristics that perfectly represent Pepsi’s “Change the Game” World Cup campaign. It was more than just a commercial; it was a message, an emblem of the young, vibrant spirit that is altering the world of cricket. The advertisement showed cricketing sensations such as MS Dhoni, Harbhajan Singh, and Kevin Pietersen performing adventurous and wonderful cricketing skills.
2. Nike: “Make Every Yard Count” (CWC 2015)
Nike’s “Make Every Yard Count” campaign struck a chord with millions. Harnessing the raw energy and passion of thousands of cricketing enthusiasts across India, the ad showcased 1,440 unique images, creating a seamless 70-second film. The ad was a tribute to the nation’s cricket-loving populace, from gully cricketers to professional players, summarizing the beating heart of the game within India. Its innovative approach to viewer engagement and the powerful message made it a runaway success, setting a new benchmark in cricket advertising.
3. Star Sports: “Mouka Mouka” (CWC 2015)
Star Sports’ “Mauka Mauka” series, maybe one of the most popular and entertaining ad campaigns to date, brilliantly tapped on India and Pakistan’s long-standing cricket rivalry. What began as a lighthearted, tongue-in-cheek advertising ad quickly became a global phenomenon, igniting friendly rivalry and building a sense of solidarity and friendship. It was a masterpiece that exceeded typical advertising limitations due to its catchy music, accessible message, and emotional finale.
4. Oppomobile India: “Jeet Pe Apna Haq Hai” (CWC 2019)
OPPO’s “Jeet Pe Apna Haq Hai” campaign for the 2019 World Cup offered a fresh perspective for the viewers. The ad presented cricket as a binding factor for the diverse cultures in India, emphasizing the country’s unconditional love for the sport. An infectious blend of heartwarming visuals, inspiring dialogues, and an uplifting musical score made it a standout ad that echoed with cricket fans across the nation.
5. Britannia: “Britannia Khao, World Cup Jao” (CWC 2019)
“Britannia Khao, World Cup Jao,” a nostalgic reminiscence of the 1999 World Cup campaign, struck an emotional chord, reminding supporters of the delights of cricket and biscuits. This advertisement created a new advertising narrative by neatly blending the euphoria of cricket with the simple pleasure of munching a Britannia biscuit.
6. Nike: Yards- Just do it (CWC 2011)
Nike’s “Yards – Just Do It” campaign for the Cricket World Cup embraces the passion and energy of cricket. It showcases aspiring players, inspiring them to “Just Do It” and fight for every yard on the pitch. The campaign artfully bridges international cricket stars and local talent, depicting the game’s universal spirit, promoting inclusivity, and celebrating the sport’s intrinsic determination.
7. Coca-Cola – (CWC 2019)
Embracing the spirit of cricket and camaraderie, Coca-Cola launched innovative campaigns to connect with fans during the World Cup extravaganza. Stirring excitement, the brand presented a ‘Match Ready’ initiative, spotlighting Bollywood icons, Ranbir Kapoor and Paresh Rawal. This stimulating advertisement encouraged fans to fuel their World Cup moments with the fizzy delight of Coca-Cola, transforming a mere game-viewing into a celebratory ritual. By fostering a sense of anticipation, Coca-Cola harmoniously blended the thrill of cricket with the joy of its beverage, creating an unforgettable World Cup experience.
8. Star Sports: ‘Cricket Ka Crown Hum Le Jayenge! (CWC 2019)
Star Sports ‘Cricket Ka Crown Hum Le Jayenge!’ campaign for the 2019 Cricket World Cup rallied millions in support of the Indian cricket team. It was a war cry, fusing national pride with cricketing passion, igniting fervor and anticipation for the team’s conquest at the global event. The campaign encapsulated the emotion of billions, asserting India’s intent to claim the ‘crown’ of cricket.
9. Appy Fizz’s ad – (CWC 2007)
The 1996 World Cup was adorned with Pepsi’s rebellious ‘Nothing Official About It’ campaign, challenging the official sponsor. This edgy and audacious ad was as thrilling as a last-over finish and has been etched in the memory of cricket lovers.
10. Hero Honda – Dhak Dhak Go India Go! ( CWC 2011)
During the 2011 Cricket World Cup, Hero Honda captivated the hearts of a nation. Their masterfully crafted ad campaign, “Dhak Dhak Go India Go,” tapped into the electrifying pulse of Indian nationalism, symbolizing the country’s rich diversity. This slogan served as an inspiring anthem, binding cricket enthusiasts across the land and driving their spirits to a crescendo of unyielding support for Team India. In its brilliance, Hero Honda offered more than a mere marketing initiative; it handed India an unforgettable rallying cry, embodying the spirit of unity in the nation’s greatest sporting spectacle.
Cricket is more than a game; it’s an emotion, a culture, a universal language that unites hearts across borders. Advertising campaigns around cricket are a testament to this sentiment, narrating captivating stories that echo with audiences worldwide. As we continue to cherish these masterpieces, we stand on the brink of another exciting journey – the ICC Men’s CWC 2023. Brace yourselves as the world of cricket and advertising collide once more, promising to leave us with a fresh set of iconic ads. Until then, let’s keep the spirit of cricket alive, and remember – the game is never over until the last ball is bowled.
Please stay tuned for our update on the top ad campaigns from the upcoming ICC Men’s CWC 2023, where we expect an exciting fusion of creativity and cricketing zeal!
