With over 650 million viewers (TV and digital combined) in IPL 2024 and more expected during IPL 2025, this tournament is not just an advertising event—it’s a cultural phenomenon that delivers unparalleled visibility, engagement, and ROI. Whether you’re a multinational company or a growing small business, IPL offers ad opportunities that cater to every need and budget. This guide will explore ad costs, formats, benefits, and real-world examples to help you unlock the true potential of IPL 2025 advertising.
Why Advertise on IPL 2025?
1. Unmatched Audience Reach
- Massive Viewership: IPL 2024 saw 650 million+ viewers, with 80% streaming digitally on platforms like JioCinema.
- A Prime Advertising Opportunity: With IPL contributing 34% of India’s total TV ad revenues (Source: eDart IPL 2024 Report- Brands’ Impact From IPL Association), it remains the biggest advertising event in the country. Coupled with JioCinema’s massive digital audience, IPL offers brands unmatched visibility, engagement, and conversion potential across platforms.
- Regional Appeal: Multi-language streaming (12 languages) expanded IPL’s reach into tier 2/3 cities, making it a pan-India event.
2. Emotional Connection with Cricket
Cricket is a religion in India. IPL leverages this deep emotional bond to amplify brand recall and drive consumer engagement.
3. Proven ROI
Investing in IPL 2025 advertising isn’t just about brand visibility—it’s about measurable returns. With a loyal and massive viewership base exceeding 450 million viewers per season, brands have consistently experienced a spike in customer engagement and sales.
Here are some real numbers to highlight the ROI potential:
- 25% increase in brand recall for companies advertising during prime matches.
- Brands have reported a 30% jump in sales post-IPL campaigns due to heightened brand visibility.
- Digital mentions and social buzz for advertisers grow by as much as 40%, thanks to the viral nature of IPL content.
- A notable rise in website traffic by 50% or more, particularly during the IPL playoff season.
With targeted ad placements and creative strategies, IPL remains a golden opportunity to capture India’s diverse and engaged audience while delivering a solid ROI for businesses.
IPL 2025 Ad Rates and Formats
1. Digital Advertising on JioCinema
- Pre-Roll Ads: Short ads before matches or highlights.
- Cost: Visit IPL 2025 Advertising on JioCinema for updated rates
- Best For: Building awareness with high-reach campaigns.
- Example: A smartphone brand promoting a flagship launch.
- Mid-Roll Ads: Displayed during match breaks (strategic timeouts or innings).
- Cost: Visit IPL 2025 Advertising on JioCinema for updated rates
- Best For: Driving engagement and conversions.
- Example: A food delivery app promoting “Match Day Combos.”
- Interactive Ads (Polls/Quizzes):
- Cost: Visit IPL 2025 Advertising on JioCinema for updated rates
- Best For: Boosting engagement and app downloads.
2. TV Advertising on Star Sports
- 10-Second Ad Spots:
- Cost: Visit IPL 2025 Advertising on Star Sports for updated rates
- Best For: Broad visibility across metro and urban audiences.
- Example: A beverage brand targeting mass markets with high-budget TV ads.
3. Sponsorship Opportunities
- Match Sponsorships: Branding during key moments like “Strategic Timeout.”
- Cost: Visit IPL 2025 Sponsorship Packages for updated rates
- Example: Thums Up’s sponsorship boosted brand recall by 40% in IPL 2024.
- Team Sponsorships: Collaborate with teams for jersey branding or digital media assets.
- Cost: Visit IPL 2025 Sponsorship Packages for updated rates
Targeting Options on IPL 2025
1. Geographic Targeting
- Focus on specific regions with vernacular ads (e.g., Tamil, Telugu).
- Example: A dairy brand ran Tamil ads during Chennai Super Kings matches, boosting regional sales.
2. Demographic Targeting
- Target viewers based on age, gender, or income levels.
- Example: A luxury car brand targeted high-income viewers via Connected TVs (CTVs).
3. Behavioral Targeting
- Platforms like JioCinema use first-party data to target users by preferences and behaviors.
- Example: A fitness app focused on Millennials during prime-time matches.
Benefits of Advertising on IPL 2025
1. High Viewer Engagement
IPL’s emotional connection ensures higher recall and engagement compared to other platforms.
2. Regional and Vernacular Reach
Multi-language streaming allows deeper penetration into India’s heartland markets.
3. Scalable for All Budgets
From ₹5 lakh digital ads to ₹20 crore sponsorships, IPL caters to brands of all sizes.
4. Real-Time Campaign Optimization
Platforms like JioCinema allow real-time adjustments based on campaign analytics.
Calculating ROI from IPL Ads
Key Metrics
- Impressions and Reach: Total audience exposed to your ad.
- Engagement Rates: Interactions such as clicks or poll participation.
- Conversions: App downloads, purchases, or any measurable user action.
Example ROI Calculation
- Campaign Spend: ₹50 lakh.
- Impressions Achieved: 1 crore.
- Achieved CTR: 2% (20 lakh clicks).
- Achieved Conversion Rate: 10% (2 lakh purchases).
- Average Purchase Value: ₹500.
- Revenue: 2 Lakh* ₹500=₹1 crore.
- ROI: (₹1 crore-₹50 lakh)/₹50 lakh= 100% growth on investment.
Tips for Maximizing ROI
- Sponsor High-Impact Moments:
- Focus on premium slots like “Player of the Match.”
- Use Interactive Ad Formats:
- Engage audiences with quizzes, polls, and clickable banners.
- Localize Campaigns:
- Tailor ads to regional audiences in vernacular languages.
- Combine Multi-Platform Strategies:
- Extend IPL campaigns with social media and influencer marketing.
Real-Life Success Stories
Case Study#1: A leading Financial brand leveraged JioCinema’s digital streaming platform during IPL 2024 to target affluent urban audiences effectively. A significant focus was placed on using Connected TV (CTV) for cost-effective reach. The campaign executed pre-roll, mid-roll, and squeeze-up ads during high-concurrency matches such as playoffs and finals. This approach achieved a 78.57% target group (TG) reach with a frequency of 10 while maintaining cost efficiency by avoiding traditional TV investments. By combining this with outdoor activations in Tier-1 cities and high-TRP election programming on television news channels, the campaign exceeded expectations, achieving a 14% increase in brand awareness and reducing the cost per TG reach by 25%.
Case Study#2: A cryptocurrency exchange brand, focused on young, tech-savvy investors (18–24 years) by sponsoring IPL 2021 on Disney+ Hotstar. It used mid-roll advertisements and an interactive companion carousel to maximize visibility and engagement. The campaign was designed to resonate with viewers by leveraging contextual ads that aligned cricket strategies with cryptocurrency investments.
Results:
- 18% increase in aided brand awareness, rising to 27% among the younger demographic.
- 12% uplift in message association with its campaign tagline “Trade kar befikar.”
- 20% growth in purchase intent among the younger audience, showing a strong connection with its target group.
Case Study#3: PhonePe leveraged IPL 2021 to enhance brand visibility across India. The campaign strategically targeted young adults aged 18–24 and 25+ through digital streaming on Disney+ Hotstar. By associating its brand with high-impact moments like in-stadium visibility and player jerseys, PhonePe created a strong emotional connection with cricket fans. Additionally, the campaign incorporated multi-faceted media strategies, including short video ads, banner ads, and personalized messaging. Interactive moments, such as giveaways during peak excitement, and collaborations with cricketers further boosted engagement.
Results:
- Achieved 49.3 million unique viewers.
- Garnered 1.6 billion ad impressions.
- Increased aided brand awareness by 11% in the 18–24 demographic.
- Boosted purchase intent by 10% among young adults.
The IPL 2025 advertising rates and strategies indicate a significant shift towards multi-platform campaigns, as brands seek to optimize their outreach across television, digital streaming, and social media channels. As advertisers invest heavily in these platforms, IPL continues to solidify its position as one of the most coveted advertising opportunities in the country.
Ready to maximize your IPL 2025 advertising strategy? Explore digital and TV ad options tailored to your brand’s goals. Visit the IPL Advertising page to get started!
