Disney+ Hotstar, the official broadcaster for the highly anticipated ICC World Cup 2023 in India, has notched an impressive achievement by bringing on board 26 sponsors for this marquee cricketing event. This accomplishment speaks volumes about the immense allure of associating with one of the world’s most-watched sports tournaments.
These 26 sponsors encompass a diverse spectrum of industries, ranging from fintech and automobiles to beverages, food, consumer electronics, apparel, e-commerce, travel, finance, alcohol, sportswear, mutual funds, digital wallets, appliances, and dairy products. The inclusion of such a wide array of sponsors underscores the universal appeal of the ICC World Cup, drawing fans from all walks of life.
These strategic sponsorships will be a substantial source of revenue for Disney+ Hotstar during the tournament. This infusion of financial support will empower Disney+ Hotstar to uphold the highest broadcasting standards, ensuring that cricket enthusiasts enjoy an exceptional and immersive viewing experience.
Ajit Varghese, head of network – ad sales at Disney Star, said, “The ICC World Cup 2023 promises to be an unparalleled cricketing spectacle from a viewers interest and advertisers participation. We are delighted to have these esteemed brands using this opportunity to get maximum impact and drive growth for their brands or businesses.
In summary, the collaboration between Disney+ Hotstar and these 26 sponsors for the ICC World Cup 2023 is a mutually beneficial endeavor. Disney+ Hotstar stands to gain both financially and in terms of increased exposure, sponsors have the chance to connect with a vast and passionate cricket-loving audience, and fans can anticipate an extraordinary and unforgettable viewing experience.
