- According to a brand valuation report by Duff and Phelps, pandemic shaves off IPL brand value by 3.6% to Rs 45,800 Cr in 2020.
- Dentsu International has launched the consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. Some of the trends highlighted in the report include:
Acceleration in the growing popularity of e-sports and online gaming.
Increased focus on the issue of well-being and mental health.
Awareness regarding the harm caused to the environment by global travel.
- Top two channel genres on TV (GEC and Movies) together accounted for more than 55 per cent share of ad volumes for the F & B sector during Y 2020: TAM AdEx Report
- Data breach risk can impact brand values by $223 billion: According to the report ‘Invisible Tech. Real Impact,’ launched jointly by Infosys and Interbrand.
- RAM Ratings for Week 2’21-Week 5’21: Fever FM leads in Mumbai, Delhi. Radio City led in Bangalore whereas Radio Mirchi topped in Kolkata.
- 7 out of 10 top F&B brands advertising on TV were HUL’s: TAM AdEx report. Milk beverages and chocolates together contributed 27% to the ad volume of F&B sector.
- BARC top 5 advertisers of the week 9 (27th Feb – 5th March 2021) are – Hindustan Lever LTD, Reckitt Benckiser, Cadburys India LTD, Brooke Bond Lipton India LTD, Procter and Gamble.
- According to BARC weekly data, the following were the top 5 free and paid TV channels in week 9 (27th Feb – 5th March 2021) –
Paid– STAR Plus, Sun TV, STAR Maa, STAR Vijay, SONY SAB
Free– Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey.
