Digital continues to grow, TV to recover faster than other mediums. As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May ’21 as compared to April ’21.
Week 24: Google Search, Firstinclass.in debut on BARC list of advertisers. HUL continues to be the biggest advertiser.
Star Plus topples Sun TV in Week 24: BARC.Star Plus emerged as the most-watched pay channel across genres.
RAM Ratings Wk 17’21-Wk 20’21: Fever FM stays on top in Mumbai, Delhi. BIG FM took the top spot in Bangalore while Mirchi led in Kolkata.
Facebook to expand Shops feature to WhatsApp, FB Marketplace.The social media giant is also introducing new tools for brands to include AR product catalogues in ads.
194% YoY growth seen in mobile video ads: InMobi report. The report throws insights on the change in advertiser spends and the performance of video as a format from data analyzed on the InMobi Advertising Platform between January 2020 and January 2021.
25 mn viewers tuned into Euro 2020 for the first 20 matches: BARC. The total viewing minutes increased by 173% over 2016.
BARC top 5 advertisers of the week 24 (12th June – 18th June 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, Procter and Gamble, ITC LTD.
According to BARC weekly data, the following were the top 5 paid TV channels in week 24 (12th June – 18th June 2021) –
Paid– Star Plus, Sun TV, Star Maa, Sony SAB, Star Utsav.
