TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019.
TV18 Broadcast clocks 49% YoY rise in consolidated operating revenue in Q1FY22. The network posted the highest-ever operating margin in Q1 despite the second wave at 16.2%.
TV ad volume rebounds in Jan-June ’21 with a 43% surge YoY: TAM AdEx. According to the report, over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun’21 compared to Jan- Jun ’20.
25% of digital media spend accounted for search advertising: InMobi Report. The report also noted a 24x increase in branded searches in OTT & music.
Coca-Cola India enters top ten advertisers list: BARC week 28.The top ten brands’ list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV.
SonyLIV ropes in 50+ advertisers for India’s tour of Sri Lanka.The network has onboarded brands like Apple, HUL, Amazon, Tata Motors among others.
RAM Ratings Wk 21’21-Wk 24’21: Fever FM tops again in Mumbai, Delhi. Mirchi and Big FM became the biggest gainers in Kolkata and Bangalore respectively.
BARC top 5 advertisers of the week 28 (10th July – 16th July 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Amazon online India PVT LTD, Godrej Consumer Products LTD Cadburys India LTD.
According to BARC weekly data, the following were the top 5 paid TV channels in week 28 (10th July – 16th July 2021) –
Paid– Star Plus, Sun TV, Star Maa, Sony SAB, Colours.
