- A micro-blogging platform “Koo” announced its tie-up with Republic TV. As a part of the partnership, Republic Bharat will use the platform to trend daily hashtags and will feature the best opinions on Republic TV.
- VMLY&R and Geometry joined hands to launch a new end-to-end creative commerce company- VMLY&R Commerce.
- The National Basketball Association and Prasar Bharti announced a new partnership in which DD Sports will broadcast NBA’s content, documentaries, game highlights, and public service announcements.
- Twitter has introduced Birdwatch, a community-based approach to tackle misinformation on the platform which is initially been rolled out on a pilot basis in the US.
- 84% of Indian consumers believe that AI has the potential to provide better customer experiences and increase customer loyalty- A study by Pegasystems.
- Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 48-51. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings
- BARC- Top 5 advertisers of week 3 (16th-22nd Jan 2021): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Ponds India, Brooke Bond Lipton India LTD, Procter & Gamble.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 3 (16th-22nd Jan 2021)-
- Pay– Sun TV, STAR Plus, STAR Maa, Colors, STAR Vijay.
- Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak.
