- AltBalaji has entered into a partnership with Roposo, in order to leverage and strengthen each other’s presence in Tier 2, 3 cities. With this association, AltBalaji will be tapping the huge userbase of Roposo to promote its content more innovatively.
- Criteo has released its Holiday Report 2020 which highlights the key trends in the online E-commerce industry in the festive season including Raksha Bandhan, Big Billion Days, and Diwali. According to which- there has been a 28% YOY increase in the overall online retail sales.
- Laqshya Media Insights Group has launched a new report on the traffic data of India which can be helpful for companies with their OOH advertising. According to which:
- Time spent on the road in Mumbai is at 77-88% to the peak traffic time observed in Jan 2020, in Delhi it’s at 70% of the peak, and Bengaluru it’s at 80%.
- Times Internet’s M360 has partnered with Google as a Google Ad manager partner. M360 will now be able to monetize publisher inventory using the Google ad manager platform.
- Inmobi released a new report, based on a survey, which discusses the spending patterns and shopping habits of Indians during the festive season to help marketers. A few highlights:
- Indians will spend INR 15k on average
- The top shopping categories will include Apparel, Home appliance, Gift Packs & Work from home needs.
- Mobile is the primary channel to explore and buy products for more than 60% of consumers.
- Enterr10 TV has launched another Bhojpuri GEC channel Enterr10 Rangeela.
- GroupM and Facebook have launched an industry-first media playbook for advertisers and marketers to adapt to consumer behavior of the new normal.
- Fever FM retained its top position in Mumbai and Delhi, while Radio City maintained lead in Bangalore and Radio Mirchi in Kolkata in week 29-32- RAM ratings.
- Top 5 advertisers in the Hindi movie genre in 37th week (12th-18th Sep): Disney+Hotstar VIP, Glow & Lovely Advanced Multivitamin, Close Up Ever Fresh, Lux Toilet Soap, Clinic Plus Shampoo.
- BARC- Top 5 advertisers of week 37th (12th-18th Sep): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Procter & Gamble.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 37th (12th-18th Sep)-
- Pay– Star Plus, Sun TV, Star Maa, Sony SAB, Zee TV
- Free– Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey
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