- Wunderman Thompson has unveiled The future 100 report which talks about the hundred trends that will be shaping the coming 12 months. Following are some of the key trend highlights:
- Fueled by the pandemic and rising unemployment, more and more people would be considering entrepreneurship as their next career move.
- As video games become the latest media to get Netflixized, major industry players would be betting big on cloud gaming.
- Influenced by the growth of delivery-first dining, restaurants would be more focused on deliveries than in-house dining.
- The ad volume grew by 28% in the first week of 2021 (31 million secs) when compared to the first week of 2020 (25 million secs).
- Sudip Mukherjee & his CoFounder Shrikant Agrawal has launched a new short-form video OTT platform- Biiggbang Amusement.
- InMobi has unveiled the Mobile Marketing Handbook 2021 report. Following are some of the key highlights:
- India accounted for around 14% of the global app installs in 2020.
- The growth rate of app downloads in India (28% YoY) was four times higher than the global average.
- 1 out of 10 gamers across the globe is Indian.
- Indians spent 40 minutes daily on short video content formats
- Taboola has launched Taboola Stories, which will allow the publishers to embed Tabloola Stories within their homepage and articles to recirculate relevant content to the users based on their content preferences.
- Dailyhunt has integrated with Twitter which will allow its users to see Twitter Moments within the Dailyhunt app.
- NDTV Convergence, a subsidiary of NDTV, has launched an online shopping portal called NDTV Shopping.
- Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 47-50. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings
- BARC- Top 5 advertisers of week 2 (9th-15th Jan 2021): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Procter & Gamble, Ponds India.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 2 (9th-15th Jan 2021)-
- Pay– Sun TV, STAR Plus, STAR Maa, STAR Vijay, Colors.
- Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak.
