1. Pitch Madison has launched its mid-year 2020 report. A few highlights:
- Adex witnessed a drop of almost 39% in the first half of 2020.
- Traditional media witnessed a de-growth of almost 40% in H1 2020.
- Print and radio saw a dip of almost 80% and 90% respectively in Q2.
- In terms of category growth, FMCG is moved up to 38% ad share compared to 33% share it had in 2019.
2. Game streaming and esports app, Loco, has witnessed a 6x growth in DAUs in the past month.
3. Fever FM continued to top in Mumbai and Delhi, while Radio City was the most tuned-in station in Bangalore, and Radio Mirchi maintained its lead in Kolkata in the 24-27th week (RAM Radio Ratings)
4. Unicommerce, e-commerce focused SAAS platform, has released a report “E-commerce Trends Report 2020”. The report sheds light on the trends related to e-commerce growth, region-wise consumer demand, and D2C trends and how it affects the industry in the post-COVID-19 world.
5. According to a poll conducted by Media4growth, 67% of respondents agree that it’s a good time to invest in outdoor properties, while 11% chose otherwise and the rest weren’t sure.
6. Top 5 Youtube ads of July (2020)- 1. #vivoX50Series | Ultra Stable Videos powered by Gimbal Stabilization, 2. The Supercar of all Smartphones | OPPO Find X2 Pro Automobili Lamborghini Edition, 3. Camp Google 2020 | Let your kid make the most of this summer, 4. This is #MyNord | OnePlus India, 5. ROG Phone 3 | @CarryMinati | Defeat. Destruct. Dominate! | ASUS India
7. Top 5 advertisers in Malayalam News (7th-14th August): Elite Premium Elaichi Rusk, Dettol Antiseptic Liquid, Nissan Datsun Redi-Go, Byjus Learning App, Elite Dreams Choco Cup Cakes
8. BARC- Top 5 advertisers of 32nd week (7th – 14th August): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Procter & Gamble.
9. According to BARC weekly data following were the top 5 free and pay-TV channels in the 32nd week (1st-7th August)-
- Pay– Sun TV, Star Plus, Sony SAB, Star Maa, Zee Telugu.
- Free– Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey
Stay tuned for the weekly update of top media ad news headlines.
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