- GroupM launched a new report: “Covid-19: A Game Changer For Media And Purchasing” that focuses on the insights from the consumers. According to the report-
- Digital Entertainment has seen a 21% increase in average Daily Time Spent globally.
- The number of people watching TV Programmes or films via paid-for on-demand service has seen a daily growth of 76%.
- Video Games have seen the largest increases YOY with growing at 47% on a daily basis.
- Ad Volumes of the sports genre, News, and GEC grew by 3X, 14%, and 15% respectively during 53 days of IPL 13- TAM AdEx.
- Whistle, a mobile marketing startup, launched a pin-code feature to help advertisers with hyper-local messaging marketing.
- New Emerging World of Journalism Pvt Ltd has launched NEWJ Gujarati, launched a new channel to feature video content in Gujarati on social media and leading OTT Platforms.
- Dream 11 IPL 2020 has witnessed a growth of 23% in overall TV viewership (versus 2019), with average impressions of 31.57mn- Star India
- Prajavani, the leading Kannada Newspaper has released its news app on both Android and iOS platforms. The app would mainly focus on local content.
- Comscore launched a new report “The Global State of Mobile” to provide in-depth mobile insights on the global market. According to the report:
- India has registered the highest rise of 96% in time spent on mobile in August 2020 as compared to August 2019.
- Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 38-41. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.
- BARC- Top 5 English Music advertisers for week 45 (7th – 13th Nov): H&M Hennes & Mauritz, VOOT Select, Philips Heated Straightening Brush, LG Linear Cooling, LG OLED TV.
- BARC- Top 5 advertisers of week 45 (7th – 13th Nov): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Godrej Consumer Products, ITC LTD, Ponds India.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 45 (7th – 13th Nov)-
- Pay– Sun TV, Star Plus, Star Maa, Star Vijay, ZEE TV
- Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal
