- The car transportation category in India saw an increase of 74% in unique visitors between April’20-Oct’20, yet the reach is still down by 40% compared to Jan’20- Comscore.
- Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) has released a report “Lights, Camera, Action…and the Show Goes On” on the impact on Media and Entertainment industry in 2020. According to the report:
- TV consumption surged by almost 40% during the lockdown.
- Video consumption on smartphones has witnessed a 50%-60% increase in subscribers over the last year.
- The share of digital advertising has reached 15% in 2020 and will continue to grow more.
- MMA in association with GroupM released a report “Modern Marketer Reckoner”, for businesses and the ecosystem situation in 2020. According to which:
- 34% of businesses have increased digital media budget in 2020.
- Among the digital-first timers – 45% streamed movies, 43% got WFH software, 33% used an e-learning app, 28% purchased groceries online and 22% consulted a doctor online.
- The advertising volume on the regional language channels on TV has grown by 21% during this festive period- Aug-Dec’20 as compared to last year- TAM AdEx.
- ClanConnect.ai launched a new study based on the top 1000 Instagram influencers in India. A few key highlights:
- The majority of the top 1k influencers in India are women.
- Food influencers garner the highest quality engagement of 88%.
- Quality engagement received by Education, finance, and career influencers is 85% altogether.
- Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 42-45. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.
- BARC- Top 5 Kannada Movie channel advertisers for week 49 (5-11th Dec): Lizol, Castrol CRB Turbomax, Asian Paints Royale Health Shield, Strepsils Orange, Dettol Toilet Soaps.
- BARC- Top 5 advertisers of week 49 (5-11th Dec): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Cadbury India, Ponds India.
- According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 49 (5-11th Dec)-
- Pay– Sun TV, STAR Plus, STAR Maa, STAR Vijay, Colors.
- Free– Star Utsav, Zee Anmol, Sony Pal. Dhinchaak, Colors Rishtey
