Video Completion Rate (VCR) is a metric used in digital video advertising that measures the percentage of viewers who watched a video ad in its entirety. It indicates the level of engagement and success in capturing viewer attention throughout the ad’s duration.
Significance and Usage- Video Completion Rate (VCR)
Video Completion Rate is an important metric for advertisers to evaluate the effectiveness of their video ad campaigns. A higher VCR suggests better engagement and interest from viewers, indicating that the ad successfully retained their attention until the end. Advertisers can use VCR data to optimize ad creative, placement, and targeting strategies to improve engagement and maximize the impact of video advertising campaigns.
Example of Video Completion Rate (VCR)
For instance, if a video ad receives 500 views and 400 of those viewers watch the ad until the end, the Video Completion Rate would be calculated as follows: (400 / 500) * 100 = 80%. This indicates that 80% of viewers completed watching the entire video ad. Advertisers can use this metric to assess the effectiveness of different video ads, compare performance across campaigns, and make data-driven decisions to improve future video ad strategies.