A sticky ad refers to an advertisement that remains visible on a webpage or screen even as the user scrolls or navigates through the content. It typically stays fixed in a specific position, such as at the top or bottom of the screen, allowing it to maintain continuous visibility to the user.
Significance and Usage Sticky Ad
Sticky ads are designed to capture and retain the attention of users as they browse or interact with a webpage. By remaining in a fixed position, sticky ads have higher visibility and are less likely to be overlooked or ignored. They provide advertisers with a valuable opportunity to deliver their message or promote their products/services effectively. Sticky ads are commonly used on websites, mobile apps, and other digital platforms to enhance brand exposure and engagement.
Example of Sticky Ad
An example of a sticky ad is a banner ad that remains at the top of a news website’s page while users scroll down to read articles. As users navigate through the content, the sticky ad remains in view, ensuring that the advertisement remains visible and increases the likelihood of user interaction or click-throughs.