Share of Audience refers to the proportion or percentage of the total target audience that is captured by a specific media channel, program, or advertising campaign. It represents the relative size or reach of an advertising platform or campaign within the overall target audience.

Significance and Usage Share of Audience

Share of Audience is a metric used to assess the competitive position and market share of a media channel or advertising campaign. It helps advertisers understand the relative effectiveness and reach of different platforms or campaigns in capturing the attention and engagement of the target audience. By monitoring share of audience, advertisers can evaluate the performance of their campaigns in comparison to competitors, identify opportunities for improvement or expansion, and make informed decisions for media planning and buying strategies.

Example of Share of Audience

An example of share of audience is when two television channels compete for advertising investments in the same target market. Channel A has a share of audience of 40%, meaning it captures 40% of the total target audience’s viewership. Channel B, on the other hand, has a share of audience of 60%. This indicates that Channel B has a larger reach and captures a higher proportion of the target audience, making it a potentially more attractive advertising platform.