Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting advertisements to users who have previously interacted with a website or mobile app. It enables advertisers to re-engage with potential customers who have shown interest but may not have made a purchase or taken the desired action.
Significance and Usage Remarketing
Remarketing is a powerful technique to increase brand visibility, improve conversions, and nurture customer relationships. By serving targeted ads to users who have already expressed interest, advertisers can reinforce their message, offer personalized incentives, and encourage users to complete desired actions such as making a purchase or signing up for a newsletter.
Example for Remarketing
An example of remarketing is when an online retailer shows personalized ads to a user who recently visited their website without making a purchase. By strategically displaying relevant products or offering discounts, the retailer aims to remind the user of their interest and entice them to return and complete the purchase.