Proof of Posting

Proof of posting (POP) refers to the evidence provided by an outdoor advertising agency or media vendor to verify that an advertisement has been posted in the intended location. It serves as proof that the contracted advertising has been executed and enables advertisers to ensure compliance with agreed-upon terms and conditions.

Significance and Usage Proof of Posting

Proof of posting is crucial for advertisers to verify the accurate placement and execution of their advertising campaigns. It allows them to confirm that their advertisements have been displayed in the contracted locations and are visible to the target audience. Advertisers can use proof of posting to assess campaign performance, track advertising spend, and resolve any discrepancies or issues that may arise.

Example of  Proof of Posting

For example, a company running a nationwide outdoor advertising campaign may request proof of posting from the media vendor. The vendor would provide documentation, such as photographs, GPS coordinates, or signed verification forms, to demonstrate that the advertisements have been installed and are visible in the designated locations across different cities.