Persons Using Television (PUT) is a metric used in television audience measurement to represent the estimated number of individuals or households that have their television sets turned on during a specific time period. PUT provides an estimate of the potential audience available to advertisers during a particular TV program, channel, or time slot.
Significance and Usage Persons Using Television (PUT)
PUT is an important metric for broadcasters, advertisers, and media planners to evaluate the potential reach and availability of viewers during specific television time slots. It helps in assessing the advertising opportunities and estimating the potential audience exposure for ad campaigns. PUT data is used to make informed decisions regarding media planning, ad scheduling, and maximizing the audience reach for television advertisements.
Example of Persons Using Television (PUT)
For instance, if a television program has a PUT rating of 5 million, it means that an estimated 5 million individuals or households have their television sets turned on during that program’s time slot. Advertisers can use this information to gauge the potential audience reach and plan their ad campaigns accordingly.