PPC (Pay-Per-Click) ads, also known as paid search ads or search engine advertising, are online advertisements that advertisers pay for only when a user clicks on them. These ads appear alongside search engine results or on websites and are typically keyword-targeted, meaning they are displayed to users based on the keywords they search for or the content they are viewing. PPC ads are an effective way for advertisers to drive targeted traffic to their websites and increase conversions.
Significance and Usage Pay Per Click
When a user searches for those keywords, the sponsored ads appear at the top or bottom of the search engine results page. PPC ads are significant because they allow businesses to target users actively searching for specific products or services, ensuring a higher chance of conversion.
They offer precise targeting options, budget control, and measurable results. Popular platforms for PPC ads include Google Ads and Microsoft Advertising. Additionally, PPC ads can also appear on social media platforms, websites, or apps, offering further reach and exposure.
Example of Pay Per Click
Suppose a user searches for “best running shoes” on a search engine. Alongside the search results, they may see PPC ads from different sports shoe brands. If the user clicks on one of the PPC ads, they will be directed to the advertiser’s website, where they can explore and potentially make a purchase.