App Advertising
App advertising refers to the practice of promoting mobile applications (apps) through various marketing channels to increase app visibility, attract users, and drive app downloads…
Archives: Glossary
Addressable Advertising
Addressable advertising refers to a targeted advertising approach that delivers customized messages to specific individuals or households based on their demographic, behavioral, or psychographic attributes….
Experiential Marketing
Experiential marketing, also known as engagement marketing or live marketing, refers to a marketing strategy that aims to create immersive and memorable experiences for consumers….
Commerce Marketing
Commerce marketing refers to marketing strategies and activities focused on driving customer engagement, conversion, and sales within the e-commerce environment. It involves leveraging data-driven insights,…
Sticky Ad
A sticky ad refers to an advertisement that remains visible on a webpage or screen even as the user scrolls or navigates through the content….
Multi Platform Campaign
A multiplatform campaign refers to a marketing campaign that utilizes multiple channels, platforms, or media to reach and engage with a target audience. It involves…
Cause Marketing
Cause marketing refers to a collaborative effort between a for-profit business and a nonprofit organization or social cause. It involves the promotion of a product,…
Internal Links
Internal links are hyperlinks on a webpage that direct users to other pages within the same website or domain. They connect different sections, pages, or…
External Link
An external link refers to a hyperlink on a webpage that directs users to a different website or domain. It connects the current webpage to…
Impression Share
Impression Share refers to the percentage of ad impressions that a campaign or advertiser receives out of the total eligible impressions in a specific market…