Email Advertising
Email advertising, refers to the practice of using email as a marketing channel to send commercial messages to a targeted audience. It involves sending promotional…
Archives: Glossary
Social Advertising
Social advertising refers to the practice of using social media platforms as a channel for promoting products, services, or brands. It involves creating and delivering…
Marketing Through Sports
Marketing through sports refers to the utilization of sports-related platforms, events, and assets to deliver marketing messages, engage target audiences, and achieve marketing goals. It…
Sports Marketing
Sports marketing refers to the strategic planning and implementation of marketing activities that focus on promoting and creating brand awareness, engagement, and loyalty through sports-related…
Multicultural Marketing
Multicultural marketing, also known as ethnic marketing or diversity marketing, refers to the practice of developing and implementing marketing strategies that target specific multicultural or…
Ad Slot
An ad slot refers to a designated space or position within a website, mobile app, or other digital platforms where advertisements are displayed. It represents…
Shopper Marketing
Shopper marketing refers to the strategic planning and execution of marketing activities aimed at influencing the purchase decisions of consumers while they are in a…
Rich Media Creative
Rich media creative refers to interactive and engaging digital advertisements that incorporate various multimedia elements, such as videos, animations, audio, and interactive features. Unlike traditional…
Inflated Page Views
Inflated page views refer to artificially inflated or manipulated metrics that track the number of times a webpage or website is viewed by visitors. This…
Expanding Ad
An expanding ad, also known as an expandable ad, refers to a type of online advertisement that expands or increases in size when a user…