Cross Platform Advertising
Cross-platform advertising refers to the practice of promoting a product, service, or brand across multiple platforms or channels, targeting a diverse audience and maximizing the…
Archives: Glossary
Creative Marketing
Creative marketing refers to the strategic use of innovative and captivating ideas, concepts, and visuals to engage and captivate the target audience. It involves the…
Conversion Driven Campaign
A conversion-driven campaign is a marketing campaign that focuses on driving specific actions or conversions from the target audience. The primary objective of such campaigns…
Event Marketing
Event marketing refers to the strategic planning and execution of marketing activities to promote and create awareness for a specific event. It involves utilizing various…
Product Marketing
Product marketing is a strategic function within a company that focuses on promoting and positioning a specific product or service in the market. It involves…
Audience Buying
Audience buying refers to a digital advertising strategy that focuses on targeting specific audience segments rather than relying solely on contextual or site-specific placements. It…
Automated Media Buying
Automated media buying, also known as programmatic advertising, refers to the process of using automated technology and algorithms to purchase and optimize digital advertising inventory….
Content Marketing
Content marketing is a marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It…
Retail Media Platform
A retail media platform refers to a technology platform or digital advertising ecosystem provided by a retailer or e-commerce platform. It enables brands to advertise…
Retail Media Advertising
Retail media advertising refers to the practice of advertising within the retail environment, specifically targeting shoppers while they are engaged in the process of shopping….