Interactive Video
Interactive video refers to a form of digital video content that allows viewers to actively engage and interact with the video elements. Unlike traditional linear…
Archives: Glossary
In-Feed Video
In-feed video refers to video content that is seamlessly integrated within a social media feed or content stream. These videos appear as native content alongside…
In-article video
In-article video refers to video content that is embedded within an article or webpage, typically within the body of the text. These videos are designed…
Cost Per Thousand Targeted (CPM Targeted)
Cost Per Thousand Targeted, often abbreviated as CPM Targeted, is a metric used in advertising to measure the cost of reaching a thousand targeted impressions…
Click Stream
A click stream refers to the sequence of web pages or content that a user navigates through while browsing a website or interacting with online…
Mid-Roll Ad
A mid-roll ad is a type of video advertisement that plays during the middle of an online video, typically interrupting the content being watched. Mid-roll…
In-Store Advertising
In-store advertising refers to promotional messages and displays that are strategically placed within physical retail stores to promote products, brands, or special offers. These advertisements…
Outstream Video Ad
Outstream video ads, also known as in-article video ads, are video advertisements that play within the content of a webpage, typically between paragraphs of an…
Athlete Endorsements
Athlete endorsements refer to the practice of partnering with professional athletes to promote a brand, product, or service. It involves athletes lending their name, image,…
Sports Sponsorship
Sports sponsorship refers to a marketing strategy in which a company or brand associates itself with a sports event, team, or athlete to gain exposure,…