Minimercial Advertisement
Minimercial advertisement, also known as mini infomercial or mini-commercial, refers to a short-form advertising format that combines elements of infomercials and traditional commercials. It typically…
Archives: Glossary
Continuing Media
Continuing media refers to the ongoing and sustained use of media channels or platforms to reach and engage a target audience over an extended period….
Competitive Separation
Competitive separation refers to the practice of ensuring that advertisements from competing brands or similar products/services are not displayed within close proximity or in direct…
Universal Ad Package (UAP)
Universal Ad Package (UAP) refers to a standardized set of ad specifications and guidelines created by the Interactive Advertising Bureau (IAB). It provides a consistent…
Unduplicated Audience
Unduplicated audience refers to the unique individuals or users who have been exposed to a particular advertising campaign or media content. It represents the total…
Splash Page
A splash page, also known as a welcome page or landing page, is a web page that serves as an introductory or promotional screen displayed…
Self-Serve Media
Self-serve media refers to a media buying model that allows advertisers to purchase and manage their advertising campaigns directly, without the need for intermediaries or…
Real-Time Bidding (RTB)
Real-time bidding (RTB) is an automated buying and selling process for digital advertising inventory in real time. It allows advertisers to bid for ad impressions…
RODI (Return on Digital Investment)
RODI, short for Return on Digital Investment, is a metric used to measure the effectiveness and profitability of digital marketing campaigns. It assesses the return…
Online Behavioral Advertising
Online behavioral advertising, also known as interest-based advertising, is a form of targeted advertising that delivers relevant ads to individuals based on their online behavior,…