Endemic Advertising
Endemic advertising refers to targeted advertisements specifically placed within media or content that is directly related to the product or service being advertised. Significance and…
Archives: Glossary
Cost Per Engagement
Cost per engagement (CPE) is a metric used in digital advertising that measures the cost incurred for each user engagement with an ad, such as…
Last Click Attribution
Last click attribution is a marketing attribution model that gives credit for a conversion or sale to the last marketing touchpoint or interaction that a…
Fill Rate
Fill rate refers to the percentage of ad inventory that is successfully filled with paid advertisements. It measures the effectiveness of ad monetization by assessing…
eCPM
eCPM stands for effective cost per mille and is a metric used in digital advertising to measure the revenue generated per 1,000 ad impressions. It…
Completion Rate
Completion rate refers to the percentage of users who view an entire video ad from start to finish. It measures user engagement and the effectiveness…
Bid Rate
Bid rate refers to the percentage of impressions that result in a bid during an online advertising auction. It indicates the level of interest advertisers…
Audience Extension
Audience Extension is a marketing strategy that involves expanding the target audience beyond the advertiser’s own website or platform. It utilizes third-party networks or data…
Recreation Marketing
Recreation marketing refers to the application of marketing strategies and techniques to promote recreational activities, events, destinations, or experiences. It involves marketing efforts aimed at…
Radiomercial
A radiomercial refers to a commercial or advertisement that is specifically created and aired on radio stations. It is a form of audio advertising designed…