Programmatic Advertising
Programmatic advertising refers to the automated buying and selling of digital advertisements through real-time bidding (RTB) systems. This technology-driven approach uses algorithms and data to…
Archives: Glossary
Pay Per Click
PPC (Pay-Per-Click) ads, also known as paid search ads or search engine advertising, are online advertisements that advertisers pay for only when a user clicks…
Native Advertising
Native advertising refers to the practice of seamlessly integrating promotional content into the natural design and user experience of a platform. These ads blend in…
Google Banner Ads
Google banner ads refer to graphical advertisements displayed on websites, mobile apps, or other digital platforms through Google’s advertising network. These ads are created using…
Banner Ads
Banner ads are a common form of online advertising that involves displaying graphical advertisements on websites, mobile apps, or other digital platforms. They typically appear…
Ad Impressions
Ad impressions refer to the number of times an advertisement is displayed on a web page or other digital platform. It represents the count of…
Click-Through Rate (CTR)
Click-Through Rate (CTR) is a metric that measures the ratio of users who click on a specific ad to the number of impressions it receives….